Shelly (Owner/Designer of ANOagainreuse) has been sewing since the age of 8. In the year 2000, she moved from Auckland to Whangarei and spent a brief time turning the odd garment from her friend’s Northland op shop into up-cycled garments, for fun mostly, which was the birth of the label. Shelly returned to work in the film/tv and theatre industry and the label fell dormant. Fast forward to 2018 and she was asked to present a small range at an Eco Journey event - after a pair of jeans that she had up-cycled for herself was spotted by the event organiser. From that event, Shelly was offered an ideal workspace, orders started coming in and ANOagainreuse was reborn.
ANOagainreuse upcycles unwanted and/or excess goods. They are proudly defined as a slow, ethical and sustainable eco fashion label who specialises in working with denim, by recovering ottomans & damaged furniture or making overalls, oversized dresses, aprons, fitted jackets, halter tops, puffer vests to name a few items. Each piece is unique, funky and functional, made to brighten up your day, to be used for a lifetime and ideally handed on to be used for generations to come. Many of their pieces feature their signature visible mending which is inspired by Boroboro and Sashiko somewhere on the garment. They are doing their part towards saving the planet by reusing, remaking and saving textiles from going into landfill.
The list of items Ano (again's) up-cycles includes mats from up-cycled t-shirts, garlands (buntings), cushions, table coasters, bee wraps, soft toy mats and furniture, original moomoos, lavalavas and of course clothing.
Her collection for the runway show this year will be predominantly made from waste denim, up-cycled into stunning runway fit garments that will wow the attending crowd which includes both male and female looks. The attached picture is a sneak peak of one of Shelly's runway garments.
To find out more about Shelly and Ano - Anoagainreuse, connect with her facebook page.